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The web page zu.myway.com has the following in the web site, "IMPORTANT We do not present our users with pop-ups or any other non-contextual advertising." We viewed that the website also stated " Nor do we send email to." It also said " If you see or receive one of these items, it is coming from an outside source, either as a result of something you. Have previously downloaded or as an exit pop-up from the site you just visited. It is not coming from our site." The header had My Way as the highest ranking search term. This keyword is followed by search, search engine, and portal which isn't as urgent as My Way. The other words they used was free. personalization is included but might not be seen by web crawlers.