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The web page info.myway.com has the following in the web site, "Through My Ways My Choice settings page, you get Direct, One-Click Access to any Email Account, Chat Room, Portfolio, Calendar or Group on the Web! On My Way we give you choices." We viewed that the website also stated " The choice to use our own features, or to establish direct, one-click access to features and services that you use on other sites." It also said " Dont need another Web-based Email address but want to access your Hotmail account through My Way? Like the Portfolio youve set up on Yahoo! You may change your primary Emai." The header had My Way as the highest ranking search term. This keyword is followed by search, search engine, and portal which isn't as urgent as My Way. The other words they used was free. personalization is included but might not be seen by web crawlers.